Effective as of September 27, 2023
2. Information You Provide to Us
We collect information that you provide to us, depending on how you interact with us. For example, you may provide information to us when you:
(a) Register to use our services
During the registration process, you may provide information such as your name, email address, physical address, password, phone number, mobile phone number, username, RABO products used, devices you use and connect, and information about your cat (such as your cat’s name, breed, age, date of birth, weight, height, coat color, pictures or movies, and data of eating, sleeping, activity and excretion).
(b) Order or purchase our products or services
You may provide your payment information to us, such as credit and debit card numbers, expiration date, and CVV as well as mailing address through orders, purchases, or other payment or subscription services.
(c) Share stories, content or suggestions, or submit requests for information
We collect information when you share stories, content, experiences, suggestions, preferences or other input, or submit requests for information from us. This includes information you share when you access or interact with RABO pages or accounts on any third-party social media platforms such as Facebook, Twitter, or Instagram, or contact us by email.
3. Information We Collect Automatically or from Others
We may obtain some information automatically, for example, when you:
(a) Access or use the Online Services
Traffic Data. Our Online Services automatically track and collect your IP address, location information, domain server, type of computer or device, type of web browser, and browser language. This helps us customize your online experience and assists with our marketing. We use this information to make our online experience better and more relevant for you.
Web Beacons. Certain pages on the Online Services and social media pages may contain web beacons (also known as Internet tags, pixel tags, and clear GIFs), which are small bits of code embedded in pages or images on the Online Services and social media pages (“Web Beacons”). The Web Beacons may be used with Cookies to understand how you interact with us, so we can manage and improve those interactions. We may also include Web Beacons in e-mails we send to you to learn if messages have been opened, acted on, or forwarded. This helps us improve future messages and makes them more meaningful to you.
Other Technologies. We also utilize other tracking technologies. For example, if permitted by applicable law, we may collect “referrers”. A “referrer” is information your web browser passes along to web servers that refers to the URL from which you accessed the Online Services.
Like most websites, we may also collect environmental variables, which include, among other things, the domain from which you access the Internet, the time you accessed the Online Services or social media pages, the type of web browsers and operating system or platform used, the Internet address of the website you left to visit the Online Services or social media pages, the names of the web pages you visit, the Internet address of the website you visit next, and your browser settings (e.g., language preference). We use these technologies for marketing purposes and to improve your experience with our Online Services.
Information collected automatically may be combined with other personal information we have about you so that we can improve and customize the Online Services and our communications and promotions.
In a nutshell, the following are examples of information we collect with these automated technologies:
your IP address, browser type, and operating system;
the mobile device you use and its temporary or persistent unique device identifiers;
pages you view within the Online Services;
websites you visited before coming to the Online Services;
video viewing history for videos you watch on the Online Services;
emails from us that you open and/or forward; and/or
offers or links from us to which you connect.
(b) Enable our devices or services
When you use or enable our devices or services, we may obtain room temperature, battery level of the device(s), and other information automatically collected from your device(s).
(c) Use social media platforms or other connected third-party services
We may obtain information about you from Linked Sites. For example, when you engage with the Online Services through Linked Sites such as third-party social media sites, you may be allowing us to have ongoing access to certain information stored on those Linked Sites as described to you by those Linked Sites (e.g., your public profile, profile photo, friends list). We may receive certain information about you which is stored on Linked Sites if other users of those sites give us access to their profiles and you are one of their friends or connections, depending upon your settings on those Linked Sites. The information we have access to from Linked Sites varies and is controlled by your privacy settings on each Linked Site and by your consent.
We also obtain some personal information from others, for example:
Your Friends and Family. We may obtain additional information about you when someone, like your friend or family member, provides your information to us as part of their interaction with us (e.g., using the “Account Share” function) or a referral or promotional program (e.g., refer-a-friend program).
If we offer you the ability to share information with a friend or family member through email or other means, we rely on you to ensure that you only share information with individuals with whom you have a personal or family relationship and who would want to receive the communication. We will use the contact information you provide to communicate with your friend or family member on your behalf.
4. How We Use Your Information
We use the information we collect, on its own and combined with other information we collect about you, for the following purposes:
(a) Providing our products or services to you
We use your information to process your orders and payments and for operation of our business, including billing for products and service charges or sending purchased products to you.
(b) Communicating with you
We use your information to communicate with you regarding our products, services, events, promotions and other offers and respond to your inquiries, comments, feedback, stories, or postings.
(c) Customizing and improving your experience
We use your information to tailor our products, services, promotions, communications and the services so that they are more useful and relevant to you, such as through targeted advertising and messaging personalization.
(d) Creating and managing your accounts with us
We use your information to create and manage your accounts.
(e) Getting to know our customers
Your information helps us understand your preferences and provide and improve support related to our product and service offerings and marketing efforts. For example, we may use your information to:
develop our products, services, promotions, and other offers;
respond to your requests, suggestions, and other communications;
improve our services and business operations; and
conduct research and analysis for marketing, business and other operational purposes.
(f) Marketing and advertising
We promote our products and services and aim to provide tailored ads to you and others. We may advertise our products and services using third-party websites or online services.
(g) Fraud detection, security, legal enforcement and compliance
We use your information to protect the security and integrity of our business and the services, for enforcement of our agreement with you, exercise our contractual or legal rights and perform our contractual or legal obligations, and our compliance with applicable law.
(h) Other statistical and analytical uses
We may use your information, especially your cat’s information, for statistics and analytics purposes on an aggregate basis. We also use such information to improve the accuracy of cat’s behavioral analysis.
We may publish such information in an aggregate, statistical form so that it cannot be used to identify you personally. We may also provide such aggregate information to feline medical institutions and feline behavior research organizations. We will maintain the aggregate information in an aggregate form and will not re-identify such information.
5. How We Disclose Your Information
To perform our services, we may disclose your information to third parties as necessary to complete your order, to provide our products and services, for purposes described in the “How We Use Your Information” Section, or with your consent.
We may disclose your information to the following types of third parties:
(a) Service providers
We disclose personal information to third-party service providers that provide a variety of services on our behalf or at your direction, including but not limited to the development, maintenance, and support of the services and social media pages, payment processing, online and mobile application ordering, delivery of products and services, the distribution of email and mobile messages, promotions, advertising services, and marketing research and analysis.
We may also disclose the personal information we collect to our analytics vendors and partners to develop aggregate analysis and business intelligence for our advertising and marketing purposes. For example, we use personal information to create custom audiences and measure the success of promotions.
(b) Other entities
We may also disclose personal information as may be necessary to protect the safety, property, or other rights of us and our respective employees, customers, visitors, users, service providers, or any other person or entity; to comply with law, a court order, or other legal process (which may include access by courts, law enforcement or governmental authorities in the U.S. or other jurisdictions), or in connection with a legal investigation; to enforce any applicable terms and conditions and other agreements; as otherwise may be required or permitted by applicable law; or in accordance with your consent.
6. Information Security
We seek to keep your personal information secure by implementing reasonable technical, administrative, and physical safeguards designed to help us protect such information from unauthorized access, use, and disclosure. When we collect or transmit sensitive information such as a credit card number, we endeavor to use industry standard methods to protect that information. We also ask our third-party service providers to use reasonable security measures to protect your information from unauthorized access, use and disclosure. However, please be aware that no method of electronically transmitting or storing information is ever completely secure.
7. Additional California Disclosures
California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how we respond to “Do Not Track” browser settings. We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed.
8. Children’s Privacy
The Online Services are not intended for children under the age of 13. We do not knowingly collect personal information from users in this age group. If you believe your child has provided personal information to us, please contact us via the email listed in the “Contact Us” Section and we will work to delete it.
9. Contact Us